Noggs Sport Glasses
An eyewear company came to us wanting to take what they had learned in becoming a leading business-to-business brand, and get into the consumer sunglass market. They wanted us to help them create a new brand from scratch. After coming up with a proprietary name (which wasn't easy in this category), we designed a simple, consumer-friendly logo and an upbeat brand personality that we then applied to point-of-purchase displays, collateral material, Web site and even the glasses themselves. Noggs will be a mid-level priced brand that will be sold in outdoors and sporting good stores.






