Ideas, Not Advertising

Puffer's picture
by Puffer
Mar 16, 2010

Now here's something really special. I'm no soccer fan (excuse me, "futbol") but human emotions are human emotions no matter what country you're in. Guys are guys the world over, and they hate missing scheduled sporting events. What do guys who like sports also like? That's right, drinking beer. So in walks Heineken with a great idea that takes advantage of the target's emotional weak spot. The result? 1.5 million viewers saw user reaction on live TV, 5 million unique hits to the site, and bookoos of press. Watch and learn.

Video Embed: 
1 comment
relevant wootalk terms:
Bookmark and Share
AT's picture

Brilliant! Could be the world's ultimate 'punk'!

Submitted by AT (not verified) on Tue, 2010-03-16 19:59.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <p> <br> <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <blockquote> <object> <embed> <param> <div> <span>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.

wooworthy

Capitol Hill Suites Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
SVP Worldwide Martha Stewart Embroidery Point-of-Purchase The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
SINGER Print Advertising Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
Flirt with Durango Facebook Page A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.