Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.

New York's Fashion Week is the epitome of all things that are glamorous and luxurious. The fashion designers that are showcasing their latest designs are the creme de la creme, and often associated with other items of the rich and famous. In fact, in previous show years, many luxury brands have jumped at the opportunity to partner with the designers through sponsoring their shows. However, this year more "everyday" products took on the sponsorships of those couture designers.

Guests of designer Irina Shabayeva, may have been surprised to walk into the tent and see that it was sponsored by Tupperware (mass market plastic container maker). She even designed clothing that was made out of Tupperware in honor of her sponsor. Another designer was sponsored by Maybelline (mass market beauty products maker). So unlike any other year, it was common to see guests checking out the $6 lip gloss and then walk over to have their picture taken in front of a $200,000 Mercedes-Benz.

Maybe it's just a sign that we're still in the midst of a recession, or maybe it's a sign of a more permanent outlook on the way consumers view luxury. Are consumers viewing more common place items as luxurious, or was there a big disconnect between the sponsors and the event?

Source for this post came from: "Tupperware, couture collide at Fashion Week" by MSNBC