Due North Group is helping publicly traded companies exchange excess inventory of products for media credits.

Executives with issues of efficiency and effectiveness in their marketing programs need someone to turn to.  There are times when they just need some extra brainwoo. 

DNG offers a team of thinkers and learners with experience.  These strategists experiences range from the development of ROI assessments, to knowing how to reduce media budgets through "differentiated targeting" without losing Reach&Frequency; from strategic planning sessions which quantify how and where client budgets are most productively spent, to strategists who help clients negotiate better sponsorship contracts.

Due North strategists are experienced in Value Analysis research, arguably the most important marketing research tool available to companies who need to understand their customers and prospects. DNG is helping large companies exchange excess inventory of products for media credits---modern day bartering that's saving companies millions of dollars on their balance sheets, while still providing them the same level of budgeted advertising media spend (on-line and off-line). 

If you are an executive in need of more – more efficiency – more effectiveness – more analysis – a  greater level of thinking than a general consultant can provide, contact DNG's president, Patricia Chandler-Faust, at 901-246-6379. Marketing consulting powered by brainwoo.