tourism

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Rules of Attraction

Betsy's picture
Every year, thousands of people visit colossal theme parks and other big-name tourist attractions throughout the United States. While they welcome visitors by the busload, a quieter tourism movement is gaining popularity. Read more.

Five Industries, Five Case Studies in Honor of Facebook's Big Day

Katie's picture
Marketers, it’s getting harder to pretend your audience isn’t using Facebook. Facebook announced today that it has reached the 500 million user mark. That’s half a million users in six years. Put another way, that’s the population of the United States, Japan and Germany…combined. The most visited site on the Internet has marked the occasion by showcasing Facebook stories, tales of how some of its users have been impacted by using the social network. At brainwoo, we have a different way of... Read more.

New York City: Truly "An Empire State of Mind"

Emily's picture
In my last few blog posts, I’ve discussed the idea of city branding and why it’s important for all cities. Now that you have a good grasp on the concept of place branding, I’d like to share with you another series of blogs on the topic, which will feature a few of the cities that have gotten it all right. I’m sure it will come as no surprise to you that the first city I’d like to feature is the one and only, New York City (NYC). Read more.

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Capitol Hill Suites Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
SVP Worldwide Martha Stewart Embroidery Point-of-Purchase The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
SINGER Print Advertising Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
Flirt with Durango Facebook Page A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.