television
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In our office, hockey is a topic of discussion about as often as ice fishing. Probably less. Even though Memphis has a minor league hockey team, seldom does the subject come up. But today, hockey, along with the closing ceremony at the Olympics, was just about all anyone could talk about. Most likely, this was pretty much the case in offices and coffee shops everywhere in the country.
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The Monday morning ad execs are out in full effect. EVERYONE has an opinion on what Super Bowl ads rocked, and which ones fell short. brainwoo ad execs (and creatives, and account coordinators, and so on) love a good discussion about advertising any time of year, but especially on Super Bowl Sunday. For many advertisers, it’s a big spotlight with big risks – about $2.6 million worth of risk, to be exact.
We love the debate over the ads, and the fact that everyone is talking about...
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Super Bowl Sunday is rapidly approaching, and I can predict with certainty, one outcome of the game... everyone will be watching. Well, almost everyone.
Most of us know the Super Bowl generates big numbers. But, when you take a minute to really think about them, they are mind-boggling. For example, about half of all American households tune into the game year after year after year.
To put that into context, of the Top 50 highest-rated TV programs since 1966, the Super Bowl claims 24...
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More than 10 years ago, Thompson&Company spearheaded the largest re-branding effort in First Tennessee’s history with the All Things Financial campaign. In 2009, we were again charged with bringing a new brand positioning to life -- Powering Your Dreams.
The All Things Financial campaign firmly established in the public’s mind the promise that First Tennessee can help with all their financial needs. The Powering Your Dreams campaign is about First Tennessee's...
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Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
