sports
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Brilliant for Earl and Nike. Not so good for Tiger. Why?
Well, Earl is the perfect parent here--a recording from some previous time before his untimely death. He comes across as a caring, patient, loving parent/teacher. Nike, of course, not only gets the big publicity bang from this commercial, but, in my opinion, gets a great, caring, patient, loving parent/teacher brand association.
Tiger? Well, his continuous vacuous stare into the camera lens...
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I propose a toast. So if everyone who’s following The Tournament would please lift your glasses. Here’s to the astonishing trio of Cinderellas who shredded just about everyone’s bracket, but had us cheering for them as they did it. Northern Iowa, St. Mary’s and Cornell did more than merely make this year’s edition of the Madness one of the best ever. They also silenced the talk about expanding the field. Hopefully.
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Now here's something really special. I'm no soccer fan (excuse me, "futbol") but human emotions are human emotions no matter what country you're in. Guys are guys the world over, and they hate missing scheduled sporting events. What do guys who like sports also like? That's right, drinking beer. So in walks Heineken with a great idea that takes advantage of the target's emotional weak spot. The result? 1.5 million viewers saw user reaction on live TV, 5 million unique hits to the site, and...
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As a sponsor, is this how you feel when a property approaches you about being involved in the playoffs? Often when a sponsorship deal is signed, there is very little discussion surrounding the postseason, BUT what happens when the team you are sponsoring is one game out of the hunt with five games to go?
With the NBA playoffs right around the corner, this is a very realistic situation for companies in cities such as Chicago, Memphis, Houston and New Orleans. With production lead times for...
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In our office, hockey is a topic of discussion about as often as ice fishing. Probably less. Even though Memphis has a minor league hockey team, seldom does the subject come up. But today, hockey, along with the closing ceremony at the Olympics, was just about all anyone could talk about. Most likely, this was pretty much the case in offices and coffee shops everywhere in the country.
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Super Bowl Sunday is rapidly approaching, and I can predict with certainty, one outcome of the game... everyone will be watching. Well, almost everyone.
Most of us know the Super Bowl generates big numbers. But, when you take a minute to really think about them, they are mind-boggling. For example, about half of all American households tune into the game year after year after year.
To put that into context, of the Top 50 highest-rated TV programs since 1966, the Super Bowl claims 24...
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Recently, I read this article on Forbes.com detailing the state of the current sports sponsorship industry. As you will quickly realize, the forecast isn't as rosy as it once was. The article details several factors that have affected corporate endorsements and sponsorships from the economic meltdown to a disconnection between an athlete and a brand. Companies have started to take a look at their return on sponsorship, and if it isn't performing to standards then it is being dropped. I have to...
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Yesterday, Street and Smith's Sports Business Daily put out this article detailing brand exposure on Fox during the World Series telecast. Browsing through the numbers I was reminded just how compelling a strategically placed sign can be. The article also reaffirms that the valuation of signage goes beyond the impressions made within the property. When you get a chance, take a look at some of the numbers, especially the monetary value. You might be surprised how valuable a simple sign in a...
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Yesterday, I was feeling a little bit under the weather and decided to head home around 2:00 p.m. to get some rest. One thing that irks me as much as not feeling well, is daytime TV. Judge Judy, Maury and Rachael Ray just don't do it for me. Unfortunately, my hacking cough had me shackled to the couch. Reluctantly, I picked up the remote and started surfing the menu for something halfway decent to watch. Much to my surprise, I ran across a program on HD Theater called Riding the...
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Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.
