sports
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In our office, hockey is a topic of discussion about as often as ice fishing. Probably less. Even though Memphis has a minor league hockey team, seldom does the subject come up. But today, hockey, along with the closing ceremony at the Olympics, was just about all anyone could talk about. Most likely, this was pretty much the case in offices and coffee shops everywhere in the country.
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Super Bowl Sunday is rapidly approaching, and I can predict with certainty, one outcome of the game... everyone will be watching. Well, almost everyone.
Most of us know the Super Bowl generates big numbers. But, when you take a minute to really think about them, they are mind-boggling. For example, about half of all American households tune into the game year after year after year.
To put that into context, of the Top 50 highest-rated TV programs since 1966, the Super Bowl claims 24...
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Recently, I read this article on Forbes.com detailing the state of the current sports sponsorship industry. As you will quickly realize, the forecast isn't as rosy as it once was. The article details several factors that have affected corporate endorsements and sponsorships from the economic meltdown to a disconnection between an athlete and a brand. Companies have started to take a look at their return on sponsorship, and if it isn't performing to standards then it is being dropped. I have to...
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Yesterday, Street and Smith's Sports Business Daily put out this article detailing brand exposure on Fox during the World Series telecast. Browsing through the numbers I was reminded just how compelling a strategically placed sign can be. The article also reaffirms that the valuation of signage goes beyond the impressions made within the property. When you get a chance, take a look at some of the numbers, especially the monetary value. You might be surprised how valuable a simple sign in a...
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Yesterday, I was feeling a little bit under the weather and decided to head home around 2:00 p.m. to get some rest. One thing that irks me as much as not feeling well, is daytime TV. Judge Judy, Maury and Rachael Ray just don't do it for me. Unfortunately, my hacking cough had me shackled to the couch. Reluctantly, I picked up the remote and started surfing the menu for something halfway decent to watch. Much to my surprise, I ran across a program on HD Theater called Riding the...
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After browsing through some articles this morning, I found this article particularly interesting. It reminded me how powerful corporate sponsorship can be. Not only has Venetian Night been a tradition for over 50 years in Chicago; it has been a defining festival that makes summertime in Chicago so spectacular.
Unfortunately for many events around the country the absence of a corporate sponsor has become a trend. We've seen the evidence in NASCAR with the Jack Daniel's No. 7 car being in...
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Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
