sponsorship
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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Can Tiger Woods’ absence and a weak economy be advantageous for a regional company desiring to become the title sponsor of a PGA Tour tournament? Unequivocally, yes!
Three PGA Tour tournaments are without a title sponsor in 2010, with 13 on the hook for a sponsor in 2011. Television ratings for this year’s first two tournaments have paled in comparison to previous years.
Title sponsorship vacancies open up cost-efficient opportunities, otherwise not affordable, for regional...
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The last two years have proved to be challenging times for the sponsorship marketing industry. Everyone has had to adapt to smaller budgets, increased scrutiny and less public spending. Adding these ingredients together seems to be the perfect recipe for disaster in a sponsorship portfolio and for some this disaster is a reality. For others, the tough sponsorship landscape has been a sobering wake up call to evolve with the times. Sponsorship is no longer about the static titles of "official"...
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Recently, I read this article on Forbes.com detailing the state of the current sports sponsorship industry. As you will quickly realize, the forecast isn't as rosy as it once was. The article details several factors that have affected corporate endorsements and sponsorships from the economic meltdown to a disconnection between an athlete and a brand. Companies have started to take a look at their return on sponsorship, and if it isn't performing to standards then it is being dropped. I have to...
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One thing about the winter months I don't care for, is how early it gets dark. However yesterday, the early darkness provided a great lesson. As I was driving home, a sign on the side of a building caught my attention, but for the wrong reason.
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Are you having trouble sifting through hundreds of sponsorship requests to find the right fit for your company? If you are, you aren't the only one. Many companies are bombarded daily with requests to sponsor this or that, and most aren't even legit. So, how do you find the "Diamond" sponsorships amongst the vast rough? I suggest that you approach it like shopping for a real diamond and apply the four C's...and NO I don't mean cut, color, clarity and carat.
Here are my four C's to find...
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Do you have a measurement plan for your sponsorships?
If not, don't feel like you're the only one. Many companies that participate in sponsorship marketing don't have a plan to measure their sponsorships, and for that matter might not even know what to measure. Measurement is the key to knowing if a sponsorship is successful, and in today's "bottom line is everything" environment, executives are continually asking about the ROI of company initiatives... including sponsorship.
Here are some...
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Yesterday, Street and Smith's Sports Business Daily put out this article detailing brand exposure on Fox during the World Series telecast. Browsing through the numbers I was reminded just how compelling a strategically placed sign can be. The article also reaffirms that the valuation of signage goes beyond the impressions made within the property. When you get a chance, take a look at some of the numbers, especially the monetary value. You might be surprised how valuable a simple sign in a...
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Yesterday, I was feeling a little bit under the weather and decided to head home around 2:00 p.m. to get some rest. One thing that irks me as much as not feeling well, is daytime TV. Judge Judy, Maury and Rachael Ray just don't do it for me. Unfortunately, my hacking cough had me shackled to the couch. Reluctantly, I picked up the remote and started surfing the menu for something halfway decent to watch. Much to my surprise, I ran across a program on HD Theater called Riding the...
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