messaging
Browse posts categorized under your selected term.
When I set up my profile on brainwoo.com, one of the questions that we had to answer was, "What is the most interesting thing that I have learned lately?"
Day to day we learn a lot of things; some we remember and some we don't. One thing that stuck with me in late 2009 was hearing that Frito Lay's Sun Chips brand was on the forefront of introducing a fully compostable bag. It seems that nowadays many companies try to proclaim some type of "green" message, but what companies really follow...
Read more.
The other day, several brainwooers participated in a webinar that discussed insights into the growing Baby Boomer generation and the best ways to reach them. The webinar was based on the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.
There were several interesting facts that marketers seem to overlook when trying to reach this market. With a little more understanding of this audience, marketers should be able to creatively reach them where...
Read more.
When it comes to marketing, many luxury brands may be missing out on gaining brand loyalty within a whole segment of the affluent audience. According to a recent article in AdWeek, many luxury marketers are missing the mark by not effectively reaching Affluent African Americans (AAAs). The article's commentary comes from a review of the yet to be released book, Black is the New Green: Marketing to Affluent African Americans, which is scheduled to be in bookstores on March 16, 2010.
Read more.
This time of year, we are all very familiar with shopping at retail stores or on the Web. We know the entrance to the store usually features some kind of bargain being pushed, the end caps are holiday focused, and the checkout area is crammed with all of those last minute easy to pick-up impulse items. Every item is where it is for a reason.
The media outlets are like retail stores in many ways:
Limited shelf space (column inches and seconds of coverage)
The products of most interest to...
Read more.
According to The Mendelson Affluent Survery- 2009 Annual Report by Ipsos Mendelsohn, there are several opportunities across various categories for marketers to start the conversation with the Affluent audience. This survey covered various aspects from this audience's average household incomes over the past year, to what they're planning on purchasing in the year to come. This particular blog post is going to focus on the latter, specifically their purchasing behavior.
1. What makes them...
Read more.
One thing about the winter months I don't care for, is how early it gets dark. However yesterday, the early darkness provided a great lesson. As I was driving home, a sign on the side of a building caught my attention, but for the wrong reason.
Read more.
I’ve got a big, green sticky note on my office wall that reads “You. Because.”
It’s there to help me remember the consumer when I’m working for our clients.
That’s right, I said it. As a marketing writer, I need a big green reminder to include the consumer in the conversation.
Think of it this way. You, the marketer, invite your old friend, the client, and your new acquaintance, the consumer, over for dinner. You’ve made a soup. Everyone arrives, you introduce the client...
Read more.
