marketing
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What were the top tweeted topics of 2009? I recently discovered a site called whatthetrend.com that logs daily/hourly trends for twitter, provides a platform for users to explain why the topics are important and interesting to people and provides an annual zeitgeist. At the end of 2009, whatthetrend.com looked back at the top trends of the year. They collected the top 100 most active trends over the course of 2009, and the definition for each of them. This data is gathered by looking at...
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Meet Sue. Sue is a marketer for a luxury brand, and is in charge of reaching out to the affluent audience with specific brand and product messages for her company. She has built a Facebook fan page for her brand, and she makes sure that the other marketing pieces have links for others to become a fan of her brand. After a few months of promoting the luxury brand's Facebook page, they check to see how many fans they have. Sue realizes that the fan numbers are low, but can't figure out what went...
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The other day, several brainwooers participated in a webinar that discussed insights into the growing Baby Boomer generation and the best ways to reach them. The webinar was based on the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.
There were several interesting facts that marketers seem to overlook when trying to reach this market. With a little more understanding of this audience, marketers should be able to creatively reach them where...
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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The Situation:Each year, the Governor of Tennessee, in association with our client, the Tennessee Department of Tourist Development, holds its annual "Governor's Conference on Tourism" for businesses and organizations in the state who are involved in the tourism industry. We were asked by our client to compile an extremely large amount of information from many different sources and produce the 2009 Annual Report on Tourism. This Annual Report would serve as a guidebook...
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The Situation:Tennessee Department of Tourist Development attends many different trade show events throughout the year. The National Tour Association (NTA) held an event in which our client needed a sales collateral piece that highlighted the newly announced "Discover Tennessee Trails and Byways" program.
The Solution:Knowing that a lot of collateral can be handed out as well as received, we wanted to create a piece that carried the existing Tourism brand, but introduced the new "Trails and...
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The Situation:National print advertising is one way the Tennessee Department of Tourist Development promotes the state. Country music superstars Rascal Flatts were chosen to be the spokespeople for this Tourism initiative. We were given the opportunty to use state-supplied photography, as well as Rascal Flatts photography, to develop a print campaign that supported the "Discover Tennessee Trails and Byways" program. Sizes for full-page and half-page...
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Employ the creative process loop.
Chart created by Dubberly Design Office in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.
It's the visual equivalent of writer's block, and we often assume it is something we have to ride out until that lightning bolt miraculously returns. I believe the problem is not a lack of inspiration. Instead, it is that the initial spark of an idea is so delicate, it is often shot down by us creative types before it has a chance to grow. Our ideas are...
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When it comes to marketing, many luxury brands may be missing out on gaining brand loyalty within a whole segment of the affluent audience. According to a recent article in AdWeek, many luxury marketers are missing the mark by not effectively reaching Affluent African Americans (AAAs). The article's commentary comes from a review of the yet to be released book, Black is the New Green: Marketing to Affluent African Americans, which is scheduled to be in bookstores on March 16, 2010.
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Imagine you just booked a cruise to sail around the Greek islands this summer. Your husband, best friend and her husband will be going with you. You're looking over the itinerary of all of the fun activities you all will have the opportunity to participate in. Romantic sunset dinners... snorkeling... wine tasting... dancing until the wee hours of the morning.... You open your closet door to see what you have that could be packed for this trip of a lifetime. You pick out a few things,...
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