marketing
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The other day, several brainwooers participated in a webinar that discussed insights into the growing Baby Boomer generation and the best ways to reach them. The webinar was based on the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.
There were several interesting facts that marketers seem to overlook when trying to reach this market. With a little more understanding of this audience, marketers should be able to creatively reach them where...
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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The Situation:Each year, the Governor of Tennessee, in association with our client, the Tennessee Department of Tourist Development, holds its annual "Governor's Conference on Tourism" for businesses and organizations in the state who are involved in the tourism industry. We were asked by our client to compile an extremely large amount of information from many different sources and produce the 2009 Annual Report on Tourism. This Annual Report would serve as a guidebook...
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The Situation:Tennessee Department of Tourist Development attends many different trade show events throughout the year. The National Tour Association (NTA) held an event in which our client needed a sales collateral piece that highlighted the newly announced "Discover Tennessee Trails and Byways" program.
The Solution:Knowing that a lot of collateral can be handed out as well as received, we wanted to create a piece that carried the existing Tourism brand, but introduced the new "Trails and...
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The Situation:National print advertising is one way the Tennessee Department of Tourist Development promotes the state. Country music superstars Rascal Flatts were chosen to be the spokespeople for this Tourism initiative. We were given the opportunty to use state-supplied photography, as well as Rascal Flatts photography, to develop a print campaign that supported the "Discover Tennessee Trails and Byways" program. Sizes for full-page and half-page...
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Employ the creative process loop.
Chart created by Dubberly Design Office in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.
It's the visual equivalent of writer's block, and we often assume it is something we have to ride out until that lightning bolt miraculously returns. I believe the problem is not a lack of inspiration. Instead, it is that the initial spark of an idea is so delicate, it is often shot down by us creative types before it has a chance to grow. Our ideas are...
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When it comes to marketing, many luxury brands may be missing out on gaining brand loyalty within a whole segment of the affluent audience. According to a recent article in AdWeek, many luxury marketers are missing the mark by not effectively reaching Affluent African Americans (AAAs). The article's commentary comes from a review of the yet to be released book, Black is the New Green: Marketing to Affluent African Americans, which is scheduled to be in bookstores on March 16, 2010.
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Imagine you just booked a cruise to sail around the Greek islands this summer. Your husband, best friend and her husband will be going with you. You're looking over the itinerary of all of the fun activities you all will have the opportunity to participate in. Romantic sunset dinners... snorkeling... wine tasting... dancing until the wee hours of the morning.... You open your closet door to see what you have that could be packed for this trip of a lifetime. You pick out a few things,...
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This post is a follow-up to the blog post I wrote the other day, titled "A Recipe for Disaster." Since I didn't share the content that Domino's Pizza is promoting on their site, I thought that I should do so.
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USA Today published an article yesterday about the plans Domino's Pizza has to change its pizza recipe. If you recall from a few months ago, Domino's landed into a heap of trouble when a couple of its employees made a video of themselves doing inappropriate things with food they were using to make pizzas. To make matters worse, those employees then posted the video on YouTube for the whole world to see. And boy did they see it! It led to the tarnishing of a brand that...
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