inspiration
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“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”
Happy Birthday to Dr. Seuss!
Writer, illustrator, educator,….marketer? Dr. Seuss – a.k.a. Theodor Seuss Geisel, actually started his career as an advertising illustrator. Check out some of his work below. Look familiar?
Geisel’s story is an interesting one. He was a lifetime proponent of reading, and the positive effects it could have on children. In fact, his most famous book, The Cat...
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Employ the creative process loop.
Chart created by Dubberly Design Office in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.
It's the visual equivalent of writer's block, and we often assume it is something we have to ride out until that lightning bolt miraculously returns. I believe the problem is not a lack of inspiration. Instead, it is that the initial spark of an idea is so delicate, it is often shot down by us creative types before it has a chance to grow. Our ideas are...
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This past Thanksgiving, as my husband and I drove back to Memphis from visiting family in Houston, we passed through one tiny Texas town after another. Most never made us blink twice, but one – Tenaha, Texas – left an impression on us both.
Why?
On every light pole through the center of town hung a banner advertising their local high school’s sports team, the Tenaha Tigers. What caught our eye was the fact that the logo on each of these banners was a combination of exact reproductions of...
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Here at brainwoo, we each select two specialties that correspond to our interests and skills. My two specialties have nothing to do with Lucha libre or knitting patterns, but I can guarantee you if I had a third specialty it would have something to do with Pixar Animation Studios.
Figure 1.
You see, I'm what I like to call a Pixar authority (and what everyone else likes to call a tremendous nerd).
One of the positive things about my Pixar wisdom (obsession) is that countless hours of...
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It's a universal fact. Just ask yourself, or anyone around. Fun things rock, and people like them.
Sadly, the immeasurable persuasive power of this global affinity for fun is something that is often overlooked.
Recently, Volkswagen launched an initiative called "The Fun Theory." The premise is simple: you can get people to do things if you make those things fun.
To test this theory, they set a challenge for themselves: get the daily patrons of a subway station in Odenplan,...
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You might be surprised to learn what has influenced some of the best creative minds in advertising. And, that many of the ideas from those minds broke all the traditional rules of the industry regarding product and logo placement, and voice over.
Art&Copy is a new film about advertising and inspiration. According to its Web site, "It reveals the work and wisdom of some of the most influential advertising creatives of our time..." The movie is in limited release, but I was lucky to be...
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Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
