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Google Goes Social with Google Buzz - What Should Marketers Know?

Katie's picture
by Katie
Feb 10, 2010
By now, you’ve no doubt heard the buzz about Google Buzz. Google Buzz is Google’s latest foray into the world of social media. Unveiled Tuesday, Google Buzz is a service within Gmail, Google’s popular e-mail service, which allows users to share messages, pictures, videos and links from the Web. Buzz is very similar to Twitter and FriendFeed, with elements of Facebook mixed in.  Early reviews are mixed, but I really want to know – how can Google Buzz be used strategically by marketers?... Read more.

Are You Using Google Wave? Should You Be?

Katie's picture
by Katie
Dec 4, 2009
Let’s talk about Google Wave.  It’s the newest Web-based tool from Google, and it’s been getting a lot of buzz since its debut in September. Although a limited number of invites went out a few months ago, a larger group of people is now getting an opportunity to check out Google Wave. So, just what is this buzzed-about tool? And more importantly, how can you use it for your business? What is it? Simply put, Google Wave is a real-time communication platform. It has elements of wiki, e-mail... Read more.

Consumers, Showing Their Age

Puffer's picture
by Puffer
Nov 10, 2009
I hate labels, but that's the nature of the beast, especially in our biz. Take the word, "Millennials." (Hey! Watch it, bub! Who you calling a thousand years!) Sure, it neatly defines a certain age group (usually around 18-25 in 2009 terms) but it always felt kinda forced to me, probably because it was made up by old people like me. They're also called Generation Y (ugh) and Echo Boomers (who makes this stuff up?) But personally, I prefer this version.....written by, and for, the age group it... Read more.

My Inbox is Full (of it)

Julian's picture
by Julian
Nov 5, 2009
Ever open your mailbox and find 20 messages, all sent between midnight and 5 a.m., offering you everything from low- cost prescriptions to life insurance? Sure, we all have, everyday in fact. We call this garden variety, simple SPAM.  Then there's the friendly SPAM, stuff sent from friends and relatives that they thought may be useful.  Actually, they didn't know what to do with it so they passed it on to you. Then there's the pass-it-ons.  You know, the SPAM that... Read more.

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It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

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—Bill Bernbach  

wooworthy

Capitol Hill Suites Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
SVP Worldwide Martha Stewart Embroidery Point-of-Purchase The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
SINGER Print Advertising Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
Flirt with Durango Facebook Page A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.