design
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When I set up my profile on brainwoo.com, one of the questions that we had to answer was, "What is the most interesting thing that I have learned lately?"
Day to day we learn a lot of things; some we remember and some we don't. One thing that stuck with me in late 2009 was hearing that Frito Lay's Sun Chips brand was on the forefront of introducing a fully compostable bag. It seems that nowadays many companies try to proclaim some type of "green" message, but what companies really follow...
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You’ve heard it. You’ve probably even said it: “Can’t you just Photoshop it?” Maybe that’s the benchmark for the success of a product––when your product name becomes a widely used and accepted verb.
February 18 marked the 20th anniversary of Adobe Photoshop. When Thomas and John Knoll developed their pixel-imaging program in the late eighties, I doubt they had any idea of the global impact of their efforts and that they would still be on the cutting-edge 20 years later.
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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The design process has many important steps from beginning to end. To me, the part most critical to the success of the project as a whole is the very last one: file prep.
As a designer here at Disciple Design, one of my responsibilities is getting the finished file formatted and to the printer. Without careful and meticulous attention to detail on my part, this step can make the difference between a successful end-product and one that is not as great as I or the client intended.
There are a...
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The Situation:Our client, the Tennessee Department of Tourist Development, asked us to create a logo that would help give an identity to the 150-year anniversary of Tennessee's involvement in our nation's Civil War.
The Solution:Many ideas ran through our head. One major decision was whether to go with guns, drums, flags or hats. Shapes to consider were vertical, horizontal, circle or square. We were hesitant to go with an extreme...
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The Situation:Each year, the Governor of Tennessee, in association with our client, the Tennessee Department of Tourist Development, holds its annual "Governor's Conference on Tourism" for businesses and organizations in the state who are involved in the tourism industry. We were asked by our client to compile an extremely large amount of information from many different sources and produce the 2009 Annual Report on Tourism. This Annual Report would serve as a guidebook...
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The Situation:Tennessee Department of Tourist Development attends many different trade show events throughout the year. The National Tour Association (NTA) held an event in which our client needed a sales collateral piece that highlighted the newly announced "Discover Tennessee Trails and Byways" program.
The Solution:Knowing that a lot of collateral can be handed out as well as received, we wanted to create a piece that carried the existing Tourism brand, but introduced the new "Trails and...
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The Situation:National print advertising is one way the Tennessee Department of Tourist Development promotes the state. Country music superstars Rascal Flatts were chosen to be the spokespeople for this Tourism initiative. We were given the opportunty to use state-supplied photography, as well as Rascal Flatts photography, to develop a print campaign that supported the "Discover Tennessee Trails and Byways" program. Sizes for full-page and half-page...
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Employ the creative process loop.
Chart created by Dubberly Design Office in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.
It's the visual equivalent of writer's block, and we often assume it is something we have to ride out until that lightning bolt miraculously returns. I believe the problem is not a lack of inspiration. Instead, it is that the initial spark of an idea is so delicate, it is often shot down by us creative types before it has a chance to grow. Our ideas are...
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This past Thanksgiving, as my husband and I drove back to Memphis from visiting family in Houston, we passed through one tiny Texas town after another. Most never made us blink twice, but one – Tenaha, Texas – left an impression on us both.
Why?
On every light pole through the center of town hung a banner advertising their local high school’s sports team, the Tenaha Tigers. What caught our eye was the fact that the logo on each of these banners was a combination of exact reproductions of...
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