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Moms are having their day in the social media spotlight, and rightfully so. The number of moms using social media has increased from 11 percent in 2006 to 63 percent in June of 2010. Forty-four percent of moms use social media for recommendations on brands and products, and 73 percent trust online communities focused on their specific interests (such as parenting) to find information about products and services.
Of course, the word "mom" doesn’t describe just one consumer. Moms cross all...
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