branding
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Did you know that you can put a price-tag on a brand’s value? In a recent study by Interbrand Design Forum, 50 retailers were ranked based on the value of their brands. Big box chains such as Wal-Mart, Target and Best Buy came out on top. Their estimated brand worth totaled nearly a shocking $200 billion.
Rankings were based on factors such as: financial forecasting, the percentage of sales and profit that can directly be attributed to branding and brand strength. These...
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In an earlier blog post, I touched on how important it is for all cities to develop a sense of identity people can relate to - a brand - in order to compete for its share of consumers, businesses, travelers and capital. And with recent debate about how miserable the city of Memphis is (or isn't, I should say), this topic couldn't be more relevant.
As I mentioned before, identifying a brand for a city is not an easy process, as a city can appeal to a variety of different audiences for a number...
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Meet Sue. Sue is a marketer for a luxury brand, and is in charge of reaching out to the affluent audience with specific brand and product messages for her company. She has built a Facebook fan page for her brand, and she makes sure that the other marketing pieces have links for others to become a fan of her brand. After a few months of promoting the luxury brand's Facebook page, they check to see how many fans they have. Sue realizes that the fan numbers are low, but can't figure out what went...
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A lot has been made about the idea of expanding the NCAA men's basketball tournament over the past few weeks. The proposal will supposedly expand the number of teams from 65 to 96 and add an extra week to the tournament with the top 32 teams receiving a bye. The spark for this controversy comes from the NCAA's ability to opt-out of their contract with CBS after this season and give the television rights to the highest bidder. ...
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It seems that there are so many terms we as agencies use to describe our relationship with clients. Are we a client’s partner? A vendor? Those have been the front runners for years.
However, since my early days at Thompson & Company, we used another term to describe the relationship we have with clients. Marketing and communications firms are more like an "extension" of a company’s marketing team. The key word is extension. To explain why this term is...
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When I set up my profile on brainwoo.com, one of the questions that we had to answer was, "What is the most interesting thing that I have learned lately?"
Day to day we learn a lot of things; some we remember and some we don't. One thing that stuck with me in late 2009 was hearing that Frito Lay's Sun Chips brand was on the forefront of introducing a fully compostable bag. It seems that nowadays many companies try to proclaim some type of "green" message, but what companies really follow...
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“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”
Happy Birthday to Dr. Seuss!
Writer, illustrator, educator,….marketer? Dr. Seuss – a.k.a. Theodor Seuss Geisel, actually started his career as an advertising illustrator. Check out some of his work below. Look familiar?
Geisel’s story is an interesting one. He was a lifetime proponent of reading, and the positive effects it could have on children. In fact, his most famous book, The Cat...
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In our office, hockey is a topic of discussion about as often as ice fishing. Probably less. Even though Memphis has a minor league hockey team, seldom does the subject come up. But today, hockey, along with the closing ceremony at the Olympics, was just about all anyone could talk about. Most likely, this was pretty much the case in offices and coffee shops everywhere in the country.
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A recent article in The New York Times titled "Roll Over, Elvis. Meet Indie Memphis," which highlights favorite spots for locals in Midtown Memphis, got me thinking about what people considered to be the "real" Memphis. Is it the sweet smells of barbeque, Beale Street and Graceland? Or is it Indie Memphis: a "hipster, epicenter, a diverse area that is home to posh cocktail bars and long-standing juke joints?" Or is it all of them?
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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