branding
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In an earlier blog post, I touched on how important it is for all cities to develop a sense of identity people can relate to - a brand - in order to compete for its share of consumers, businesses, travelers and capital. And with recent debate about how miserable the city of Memphis is (or isn't, I should say), this topic couldn't be more relevant.
As I mentioned before, identifying a brand for a city is not an easy process, as a city can appeal to a variety of different audiences for a number...
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A lot has been made about the idea of expanding the NCAA men's basketball tournament over the past few weeks. The proposal will supposedly expand the number of teams from 65 to 96 and add an extra week to the tournament with the top 32 teams receiving a bye. The spark for this controversy comes from the NCAA's ability to opt-out of their contract with CBS after this season and give the television rights to the highest bidder. ...
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It seems that there are so many terms we as agencies use to describe our relationship with clients. Are we a client’s partner? A vendor? Those have been the front runners for years.
However, since my early days at Thompson & Company, we used another term to describe the relationship we have with clients. Marketing and communications firms are more like an "extension" of a company’s marketing team. The key word is extension. To explain why this term is...
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When I set up my profile on brainwoo.com, one of the questions that we had to answer was, "What is the most interesting thing that I have learned lately?"
Day to day we learn a lot of things; some we remember and some we don't. One thing that stuck with me in late 2009 was hearing that Frito Lay's Sun Chips brand was on the forefront of introducing a fully compostable bag. It seems that nowadays many companies try to proclaim some type of "green" message, but what companies really follow...
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“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”
Happy Birthday to Dr. Seuss!
Writer, illustrator, educator,….marketer? Dr. Seuss – a.k.a. Theodor Seuss Geisel, actually started his career as an advertising illustrator. Check out some of his work below. Look familiar?
Geisel’s story is an interesting one. He was a lifetime proponent of reading, and the positive effects it could have on children. In fact, his most famous book, The Cat...
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In our office, hockey is a topic of discussion about as often as ice fishing. Probably less. Even though Memphis has a minor league hockey team, seldom does the subject come up. But today, hockey, along with the closing ceremony at the Olympics, was just about all anyone could talk about. Most likely, this was pretty much the case in offices and coffee shops everywhere in the country.
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A recent article in The New York Times titled "Roll Over, Elvis. Meet Indie Memphis," which highlights favorite spots for locals in Midtown Memphis, got me thinking about what people considered to be the "real" Memphis. Is it the sweet smells of barbeque, Beale Street and Graceland? Or is it Indie Memphis: a "hipster, epicenter, a diverse area that is home to posh cocktail bars and long-standing juke joints?" Or is it all of them?
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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I experienced something amazing in Los Angeles last weekend—the Rembrandt Exhibition at The Getty Museum.
Seven of us were given a personal tour by the exhibition’s curator, Lee Hendrix. Lee worked for over 10 years to curate the exhibit. And the premise is extraordinary: “Telling the difference between Rembrandt and his pupils.”
A scholarly study was undertaken by Ms. Hendrix, and art scholars from around the globe, to determine which drawings were by the hand of Rembrandt...
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Southwest Airlines has, arguably, the best reputation of just about any airline. Their ads through the years have been on target – present ads about "bags fly free" included. They have among the highest customer service scores in the industry, month in and month out. This is not bad at all for an airline that is basically a cattle-call bus in the air type of airline (I mean that in the best possible way). They offer a low cost alternative and a “flying can be fun”...
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