brainwoo
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“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”
Happy Birthday to Dr. Seuss!
Writer, illustrator, educator,….marketer? Dr. Seuss – a.k.a. Theodor Seuss Geisel, actually started his career as an advertising illustrator. Check out some of his work below. Look familiar?
Geisel’s story is an interesting one. He was a lifetime proponent of reading, and the positive effects it could have on children. In fact, his most famous book, The Cat...
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After months of hype surrounding the new Domino's pizza recipe, we decided that we needed to test it ourselves and see how it stacked up against the competition. If you want to learn more about the new marketing campaign done by Domino's to promote the new recipe, feel free to check out these older blog posts "A Recipe for Disaster" or "Follow Up: A Recipe for Disaster."
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Hello, I'm an iPad. You might have heard of me... I'm kind of a big deal (to quote the famous Ron Burgundy).
"Kind of a big deal" is an understatement. If you could put a value on hype (actually you can), iPad would be the front runner for 2010 and would probably never be caught. In the days and weeks leading up to the release of this product, rumors, rogue photographs and unofficial screen shots were flying. Except for the name, iPad, had not been announced....
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Earlier this week, several brainwooers spent the morning lending a helping hand to the folks who work at Porter-Leath in downtown Memphis. In case you're not familiar with this great organization, here's a little information about them.
For more than 150 years, Porter-Leath has served at-risk children and families in Memphis, Tenn. They help the community by providing several programs to teach and strengthen today's children, so they become successful and strong adults tomorrow....
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If you've followed the brainwoo.com blog, you might have seen two previous posts about Dr. John Medina's book, Brain Rules. In those posts, I reviewed rules 1-8. For Rules 9 and 10, a video review seemed appropriate since those two rules are about Sensory Integration and Vision. Hope you enjoy the change of pace and medium!
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In a follow up to an earlier post, this post will dig deeper into rules 5-8 of Dr. John Medina's Brain Rules. Coincidentally, these four rules cover two specialties for me - two rules for branding and two rules for personal effectiveness.
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One of the principles of brainwoo is: “We will always think about the solution, even if it means we don’t provide exactly what you’re looking for.”
This principle is vital if we are to be a true, trusted marketing partner for our clients. No one wants to think their agency is going to recommend something just because they can provide the service and make money on it. We won’t. It is wrong.
Closely related to doing what is right for the client, is knowing what you don’t...
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Each Friday afternoon, we take a "brainwoo break" for 30 minutes to an hour to give our brains a rest and recharge our creative juices. This past Friday, we decided to use that time to help others. Since part of being a brainwooer involves giving back to our community, we decided to do just that during our break.
I currently have a friend who is serving in the United States Navy in Iraq. Since he and his squadron will not be able to spend the holiday season with friends and families, we...
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Welcome to brainwoo.com - the online home for learning and sharing knowledge about winning others over. If you're new here, check out these five most frequently asked questions and answers.1. What is brainwoo?
Verb: 1. Win others over to a brand, product or service by getting into their brain. 2. Get into a person’s brain (conscious or subconscious) by building trust through the communication vehicles and processes that are a part of...
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What made this book jump out to me? Probably the same reason a firefighter might read a book on combustion or a doctor reads a book on anatomy.
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Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.
