BP

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BP's Reputation Work has Just Begun

Ralph's picture
by Ralph
Jul 19, 2010
It has been 68 days since I first wrote about the BP oil leak.  At the time, I thought it would be a quick fix and BP would be tested in their crisis management for a few days.  As it turned out, this has redefined crisis management and corporate identity protection/destruction.  Never before has a company had to be on guard for so long, never before has an organization had to redefine the landscape and the message more times than BP has over the last three months. Read more.

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