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Baseball Marketers Mistakenly Leave Shoeless Joe Backstage

Bob P's picture
by Bob P
Jul 12, 2010
Came upon the sceneAs fresh as ListerineShoeless Joe From Hannibal Mo!  --  From “Damn Yankees” When it comes to blown opportunities, Major League Baseball’s marketing team continues to be the overwhelming leader in professional sports.  It’s not even close. The latest example of a colossal failure to take advantage of a much-needed opportunity comes Tuesday night when baseball presents its “Midsummer Classic,” the all-star game.  Read more.

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