affluent market
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The other day, several brainwooers participated in a webinar that discussed insights into the growing Baby Boomer generation and the best ways to reach them. The webinar was based on the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.
There were several interesting facts that marketers seem to overlook when trying to reach this market. With a little more understanding of this audience, marketers should be able to creatively reach them where...
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Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience.
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When it comes to marketing, many luxury brands may be missing out on gaining brand loyalty within a whole segment of the affluent audience. According to a recent article in AdWeek, many luxury marketers are missing the mark by not effectively reaching Affluent African Americans (AAAs). The article's commentary comes from a review of the yet to be released book, Black is the New Green: Marketing to Affluent African Americans, which is scheduled to be in bookstores on March 16, 2010.
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Imagine you just booked a cruise to sail around the Greek islands this summer. Your husband, best friend and her husband will be going with you. You're looking over the itinerary of all of the fun activities you all will have the opportunity to participate in. Romantic sunset dinners... snorkeling... wine tasting... dancing until the wee hours of the morning.... You open your closet door to see what you have that could be packed for this trip of a lifetime. You pick out a few things,...
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According to The Mendelson Affluent Survery- 2009 Annual Report by Ipsos Mendelsohn, there are several opportunities across various categories for marketers to start the conversation with the Affluent audience. This survey covered various aspects from this audience's average household incomes over the past year, to what they're planning on purchasing in the year to come. This particular blog post is going to focus on the latter, specifically their purchasing behavior.
1. What makes them...
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Photo: Maserati GranTurismo
As the Baby Boomer generation is entering into retirement, we are noticing some interesting trends taking place with the generations that are becoming the new leaders across the globe. These people who were born after 1966 (primarily Generation X and Millennials), are quickly garnering large incomes, and therefore, becoming what we now refer to as the "Young Affluent." These two generations are known for wanting it all, and fast. Because of this new mindset, luxury...
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It seems as though the online retail market has steadily grown each year. As the social media world has boomed, more retailers have jumped on board to reach their consumers where they already are. With the invention of social networking sites like Facebook and Twitter, marketers have almost been handed a magnifying glass to be able to study their consumers more intimately. Sure, there have been surveys and focus groups for years, but until the invention of these online networks, no one has...
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As we all know, the past year-and-a-half have led to some tough financial times for this country. Companies going under, people losing jobs, stocks plummeting -- no wonder people are worried about their financial future. However, there are many people out there looking at these less than adequate times as an opportunity to get ahead for the future.
According to a study done by Fidelity as part of its "Millionaire Outlook Series," American millionaires (those with at least $1 million in...
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A general falsehood about marketing to the affluent market is that social media won't work.
Well, I'm here to clear that up. Many studies conducted recently have proved that idea to be wrong.
One key fact that many marketers tend to forget is that this audience already uses the Internet often. Not only are they on there frequently, but they are at ease navigating their way around. This doesn't mean that you will automatically attract the people you're looking for if you create a Facebook page...
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