advertising
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It seems that there are so many terms we as agencies use to describe our relationship with clients. Are we a client’s partner? A vendor? Those have been the front runners for years.
However, since my early days at Thompson & Company, we used another term to describe the relationship we have with clients. Marketing and communications firms are more like an "extension" of a company’s marketing team. The key word is extension. To explain why this term is...
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When I set up my profile on brainwoo.com, one of the questions that we had to answer was, "What is the most interesting thing that I have learned lately?"
Day to day we learn a lot of things; some we remember and some we don't. One thing that stuck with me in late 2009 was hearing that Frito Lay's Sun Chips brand was on the forefront of introducing a fully compostable bag. It seems that nowadays many companies try to proclaim some type of "green" message, but what companies really follow...
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The other day, several brainwooers participated in a webinar that discussed insights into the growing Baby Boomer generation and the best ways to reach them. The webinar was based on the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.
There were several interesting facts that marketers seem to overlook when trying to reach this market. With a little more understanding of this audience, marketers should be able to creatively reach them where...
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I experienced something amazing in Los Angeles last weekend—the Rembrandt Exhibition at The Getty Museum.
Seven of us were given a personal tour by the exhibition’s curator, Lee Hendrix. Lee worked for over 10 years to curate the exhibit. And the premise is extraordinary: “Telling the difference between Rembrandt and his pupils.”
A scholarly study was undertaken by Ms. Hendrix, and art scholars from around the globe, to determine which drawings were by the hand of Rembrandt...
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All of us have read or participated in polls and discussions this week about "which was the best Super Bowl ad?" Here's a question for you: are the best ads the ones that "were most liked" or the ones that more viewers "recalled seeing?" As marketers and ad people, we'd like to have the best of both these worlds, wouldn't we? Here's another question: are the ads that are "best liked" also the ones that are "recalled the most?" Many of us...
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By now, you’ve no doubt heard the buzz about Google Buzz.
Google Buzz is Google’s latest foray into the world of social media. Unveiled Tuesday, Google Buzz is a service within Gmail, Google’s popular e-mail service, which allows users to share messages, pictures, videos and links from the Web.
Buzz is very similar to Twitter and FriendFeed, with elements of Facebook mixed in. Early reviews are mixed, but I really want to know – how can Google Buzz be used strategically by marketers?...
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The Situation:Tennessee Department of Tourist Development attends many different trade show events throughout the year. The National Tour Association (NTA) held an event in which our client needed a sales collateral piece that highlighted the newly announced "Discover Tennessee Trails and Byways" program.
The Solution:Knowing that a lot of collateral can be handed out as well as received, we wanted to create a piece that carried the existing Tourism brand, but introduced the new "Trails and...
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The Situation:National print advertising is one way the Tennessee Department of Tourist Development promotes the state. Country music superstars Rascal Flatts were chosen to be the spokespeople for this Tourism initiative. We were given the opportunty to use state-supplied photography, as well as Rascal Flatts photography, to develop a print campaign that supported the "Discover Tennessee Trails and Byways" program. Sizes for full-page and half-page...
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The Monday morning ad execs are out in full effect. EVERYONE has an opinion on what Super Bowl ads rocked, and which ones fell short. brainwoo ad execs (and creatives, and account coordinators, and so on) love a good discussion about advertising any time of year, but especially on Super Bowl Sunday. For many advertisers, it’s a big spotlight with big risks – about $2.6 million worth of risk, to be exact.
We love the debate over the ads, and the fact that everyone is talking about...
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The buzz about the iPad is ebbing, but the conversations are still heated. Like a lot of categories that are highly competitive, you'll find loyalists that will fall on the sword for "their" brand. Apple and Microsoft have battled for eons, but if you watched TV within the last few years, you know Apple's advertising has been aggressively comparative, to put it lightly.
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