Katie's picture

Katie Wassmer

Account Supervisor/Social Media Director

External Speciality:

Social Media

Internal Specialty:

brainwoo Social Media

Katie works at Thompson & Berry

3 Web sites for my brain: New York Times,  Mashable, My Google Reader homepage,

What I'm reading now:  The Help and Eat, Pray, Love

3 things I do to rest my brain:  yoga, read design blogs and magazines, redecorate

5 Strengths:  Empathy, Intellection, Developer, Context, and Strategic

Favorite Quote:  "Not everything that counts can be counted and not everything that can be counted counts." - sign in Einstein's office

Most interesting thing I've learned recently:  The neurons activated in the recall of a memory are likely the ones that fired when the event originally occurred. So when you talk about reliving old memories, you actually are, because the brain is doing the exact same thing it did the first time.

In 2010, I'm most looking forward to... I'm looking forward to a great year filled with lots of time spent with family and friends, learning as much as I can as the communication world changes before our eyes, and continuing to explore the world as a brainwooer.

My favorite memory from the last decade is... It's been an exciting decade! I have lots of great memories from college, and from starting my career in public relations. However, my favorite memories are having my whole family together, specifically at my sister's wedding (2007) and my brother's wedding (2009).

What Katie's Been Talking About

Read all of Katie's posts.

What Katie's Been Working On

Working Money Campaign
Capitol Hill Suites
Flirt with Durango Facebook Page

wooworthy

Capitol Hill Suites Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
SVP Worldwide Martha Stewart Embroidery Point-of-Purchase The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
SINGER Print Advertising Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
Flirt with Durango Facebook Page A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.