Christie's picture

Christie Rutherford

Senior Account Executive

External Speciality:

Affluent Audience

Internal Specialty:

Woo-Crew: Community Service

Christie works at Thompson & Company

3 Web sites for my brain:  Mashable, Ad Age, The New York Times

What I'm reading now:  Hitting the Sweet Spot by Lisa Fortini-Campbell, Ph.D. and Breaking Dawn by Stephenie Meyer

3 things I do to rest my brain:  UT football, photography, and office Wii Tennis matches

5 Strengths (Clifton's Strengths Finder):  Achiever, Input, Individualization, Futuristic, and Learner

Favorite Quote:  "We make a living by what we get, we make a life by what we give." - Sir Winston Churchill

Most interesting thing I've learned recently:  The Vatican Bank is the world's only bank that allows ATM users to perform transactions in Latin.

In 2010, I'm most looking forward to... seeing where this year takes me. Life is full of twists and turns, but it's always an adventure.

My favorite memory of the last decade is... when my campaigns group from the University of Tennessee, BluPrint, won the district advertising campaign in 2006. We had worked many long days, nights, weekends, and Spring Breaks to create a comprehensive marketing campaign for our client, Postal Vault. We were up against some tough competition, so we knew that it would be tough to win. Surprisingly, they announced that we had won the district competition and would then be traveling out to San Francisco, CA that summer to compete against the top teams across the nation. We had an absolute blast during that trip. One that none of us will ever forget.

What Christie's Been Talking About

Read all of Christie's posts.

What Christie's Been Working On

First Tennessee: Powering Your Dreams

quotes

“

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

”
—Bill Bernbach  

wooworthy

Capitol Hill Suites Grabbing a share of the national spotlight for a Washington, D.C. hotel during the Inauguration of Barack Obama. Read more.
Designing and writing a flexible media kit for a wide variety of needs. Read more.
SVP Worldwide Martha Stewart Embroidery Point-of-Purchase The launch of an online brand campaign introducing a partnership between SVP Worldwide and Martha Stewart. Read more.
SINGER Print Advertising Through package and collateral design, as well as national advertising, we increase sales by inspiring new sewers to enter the craft and convince the experienced sewer to trade up when purchasing new equipment. Read more.
Flirt with Durango Facebook Page A new fashion line for young women seeks to create an interactive community on Facebook. Read more.
Identity development project to represent Tennessee's Civil War Sesquicentennial, celebrating 150 years. Read more.
To concept and develop a print advertisement that can be flexible to insert imagery from different areas of the state depending on the publication's target audience. Read more.
White | Thompson created an educational video that gives an in-depth look at these SIMPLE steps we are promoting. Read more.
White | Thompson created a new PSA TV spot for TDOT's Adopt-a-Highway Program. Read more.
The Tennessee Department of Tourist Development needed a television spot to promote their new Discover Tennessee Trails and Byways initiative. Read more.