Meet Sue. Sue is a marketer for a luxury brand, and is in charge of reaching out to the affluent audience with specific brand and product messages for her company. She has built a Facebook fan page for her brand, and she makes sure that the other marketing pieces have links for others to become a fan of her brand. After a few months of promoting the luxury brand's Facebook page, they check to see how many fans they have. Sue realizes that the fan numbers are low, but can't figure out what went wrong. Sound familiar? Keep reading to learn what may be causing this.

A recent eMarketer article states that there might be a good reason why Sue's Facebook fan base was low. Let's take a deeper look to see what really is happening among the affluent audience on social networks....read the rest of this post»

The other day, several brainwooers participated in a webinar that discussed insights into the growing Baby Boomer generation and the best ways to reach them. The webinar was based on the book Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Dr. Mary S. Furlong.

There were several interesting facts that marketers seem to overlook when trying to reach this market. With a little more understanding of this audience, marketers should be able to creatively reach them where they already are.

Interesting facts that I learned about the Baby Boomer generation:...read the rest of this post»

• They make up between 38 percent - 40 percent of Internet users.

After months of hype surrounding the new Domino's pizza recipe, we decided that we needed to test it ourselves and see how it stacked up against the competition. If you want to learn more about the new marketing campaign done by Domino's to promote the new recipe, feel free to check out these older blog posts "A Recipe for Disaster" or "Follow Up: A Recipe for Disaster."...read the rest of this post»

Each year, luxury brands and couture fashion designers show off their best designs during New York's Fashion Week. It's not unusual to see the newest luxury car models sitting outside the runways at these fashion shows. However, this year we saw a different type of product waiting outside the tents for the fashion-forward participants to experience....read the rest of this post»

When it comes to marketing, many luxury brands may be missing out on gaining brand loyalty within a whole segment of the affluent audience. According to a recent article in AdWeek, many luxury marketers are missing the mark by not effectively reaching Affluent African Americans (AAAs). The article's commentary comes from a review of the yet to be released book, Black is the New Green: Marketing to Affluent African Americans, which is scheduled to be in bookstores on March 16, 2010. ...read the rest of this post»

Earlier this week, several brainwooers spent the morning lending a helping hand to the folks who work at Porter-Leath in downtown Memphis. In case you're not familiar with this great organization, here's a little information about them.

For more than 150 years, Porter-Leath has served at-risk children and families in Memphis, Tenn. They help the community by providing several programs to teach and strengthen today's children, so they become successful and strong adults tomorrow. This amazing non-profit organization helps everyone from the young to the old through the variety of programs that they offer. Some of the programs they provide are Head Start, Spoonfuls, and CareerPlace just to name a few. ...read the rest of this post»

Imagine you just booked a cruise to sail around the Greek islands this summer. Your husband, best friend and her husband will be going with you. You're looking over the itinerary of all of the fun activities you all will have the opportunity to participate in. Romantic sunset dinners... snorkeling... wine tasting... dancing until the wee hours of the morning.... You open your closet door to see what you have that could be packed for this trip of a lifetime. You pick out a few things, but realize you need some new accessories to spice things up. After all, this is a trip of a lifetime and you better look the part.

...read the rest of this post»