Brian D's blog
Package Design You'll Have to See, or Not See, to Believe!
When I set up my profile on brainwoo.com, one of the questions that we had to answer was, "What is the most interesting thing that I have learned lately?"
Day to day we learn a lot of things; some we remember and some we don't. One thing that stuck with me in late 2009 was hearing that Frito Lay's Sun Chips brand was on the forefront of introducing a fully compostable bag. It seems that nowadays many companies try to proclaim some type of "green" message, but what companies really follow through with their initiatives? Frito Lay's Sun Chips has made it their quest to prove that they are truly following through with their claims about being green. They developed and designed a product that has a 360-degree life cycle....read the rest of this post»
What Do You Do When the Ideas Don't Come?
Employ the creative process loop.
Chart created by Dubberly Design Office in collaboration with Jack Chung, Shelley Evenson, and Paul Pangaro.
It's the visual equivalent of writer's block, and we often assume it is something we have to ride out until that lightning bolt miraculously returns. I believe the problem is not a lack of inspiration. Instead, it is that the initial spark of an idea is so delicate, it is often shot down by us creative types before it has a chance to grow. Our ideas are subject to outside forces: doubt, distractions, fear of the work being derivative, technical complexity, lack of time, lack of discipline, lack of money. There is the need to have the "answer" before we allow the idea to reach realization....read the rest of this post»
The Use of Color in Design for Non-verbal Communication
When designing a logo, brochure or other communication piece, inevitably, people have strong opinions about color.
As good designers, we take all suggestions and comments into consideration, and try to satisfy the needs of everyone involved. One of the best ways to decide on color is to understand why it illicits such strong feelings in people.
Colors are more than a combination of red and blue or yellow and black. They are a form of non-verbal communication.
Colors have symbolism and meanings that go beyond ink. As you design, keep in mind how the eye and the mind perceive certain colors and the meanings we associate with each color....read the rest of this post»
